Jockey Briefs in Anchorman 2
Pop culture + public Relations + Media Relations
Jockey was tapped by the producers of the highly anticipated Anchorman 2 movie to re-create a limited-edition retro brief. As the film debuted, PDC worked closely with Paramount Pictures to secure a national exclusive with The Los Angeles Times. We also seeded the Anchorman 2 Jockey briefs with national media in conjunction with the actors' press tour, which resulted in a feature on The Tonight Show. The custom media mailer and aggressive pitching garnered quality coverage in The New York Times, GQ, Rolling Stone, Entertainment Weekly and more.