When Care Comes Home

Influencer Engagement + Events

PDC introduced in-home caregivers, third-party thought leaders and advocates to the Clorox CareConcepts' "When Care Comes Home" web portal and new line of cleaning and personal care products through a national study, traditional media relations and local made-for-media events. Through all touch points, PDC forged strong connections and partnerships with national organizations including key legislators, policy-makers and business and community leaders.