Catdance Film Festival

Public Relations + Celebrity Engagement + Event

PDC catapulted cat litter to pop culture status by leveraging consumers’ love of cat videos with the annual Catdance Film Festival presented by Fresh Step in Park City, Utah, during the Sundance Film Festival. The PRNews award-winning program has captivated audiences for three years, garnering 650+ million impressions with coverage in top tier outlets such as the Associated Press, Wall Street Journal, Good Morning America, Huffington Post, Access Hollywood, People Magazine and MSNBC