Jockey Reinvents the Bra

Brand Launch + PUBLIC RELATIONS 

PDC exclusively launched JOCKEY bra and its revolutionary volumetric fit system, which was eight years in the making. A front-page national media exclusive with The New York Times to sparked a media frenzy which included seven (7!) national morning and talk show segments. Media relations efforts resulted in 150+ million impressions (all earned) with placements on the Today Show (twice!), Good Morning America, Live with Kelly and Michael, NPR, PopSugar and Huffington Post, as well as more than 40 local broadcast placements.