Jockey Reinvents the Bra

Public Relations + Brand Launch

PDC exclusively launched JOCKEY bra and its revolutionary volumetric fit system, which was eight years in the making. PDC secured a front-page national media exclusive with The New York Times to spark a media frenzy including six (6) national morning and talk show segments. Media relations efforts resulted in 150 million impressions through national placements including the Today Show, Good Morning America, NPR, PopSugar and Huffington Post, as well as more than 40 local broadcast placements.