Demonstrated the Dailey Difference
Public Relations + Digital + Events
PDC garnered national coverage and attention for a regional barre workout brand. Media experienced The Dailey Method via pop-up and studio events in NYC, LA, Chicago and San Francisco; fitness-crazed celebrities revved up to “Do It Daily” through the DVDs and private classes; and a social and traditional media campaign came to life through commissioned proprietary research from 1000+ women. PDC raised the barre for the local franchises with coverage in top-tier outlets such as Good Housekeeping, Self, Fitness and FitSugar.