West Marine San Diego Super Store
Retail Marketing + Event
PDC generated awareness of and drove traffic to the West Marine flagship Super Store in San Diego, building buzz among the boating community. Alliances with local media partners, celebrities/personalities, city council and the Mayor’s office – including a declaration of Safe Boating Day on Grand Opening day -- enhanced overall media appeal and results. Other tactics included boat-based media interviews, a VIP pre-party and silent auction with influencers to benefit the local Coast Guard and its education program.