Elevated a litter brand to a lifestyle brand with an Instagram-worthy pop up with a purpose - to help more shelter cats find forever homes. More than 15,000 people attended and 150+ cats and kittens were adopted during the activations in NYC and LA.
Ignited a conversation on the importance of gut health with actress Felicity Huffman, registered dietitian Ellie Krieger, model/mom Amanda Booth and others. Guests included wellness media and influencers who enjoyed a pre and probiotic rich lunch during the speaking panel.
Debuted original short films to shine the spotlight on adoptable cats to captivated media, influencers and guests at the highly anticipated and award-winning Catdance Film Festival, held for four years during the Sundance Film Festival.
Built an emotional connection with a litter brand through influencer-generated expressions of Cat Luv, including a perfect-for-selfies mural wall in Beverly Hills with multiple extensions for longevity in our digital world.
Made unmentionables a topic of conversation through a media integration on the Ellen DeGeneres show and with the help of comedic actress Alyson Hannigan, key influencers and traditional media relations.
Redefined cat ownership by showcasing cool cat chic while promoting shelter adoptions with a one-of-a-kind runway show during NY Fashion Week.
Activated brand loyalists through an emotional platform igniting advocacy and brand passion by leveraging their meaning of meal time.
Established national chain as the leading barre based studio in the rapidly-growing category.
What trends will we see in 5 years? 10 years? Purple Door sought the answers in an industry event tailored to marketing professionals.